KATIE OLTMANNS

DIGITAL MARKETING

I’m so excited to show you some of my work, my skills and accomplishments, and a bit about myself. I'm a marketer, rower, high school coach, writer, avid reader, an advocate for DEI, and a firm believer that learning, both professional and personal, is lifelong.

Hi! I'm Katie.

My professional life began in Pittsburgh, PA. I wanted to break in to the entertainment marketing world, initially stepping into radio promotions. I was certain it would be short-term. Six years later, I had established myself within the company as a national radio voice, and a local entertainment figure. When COVID-19 upheaved the entertainment industry, I took a leap of faith and moved to Seattle, WA, where I completed three years of marketing in the non-profit sphere. The call home has brought me back to Pittsburgh, continuing to build this fun and fulfilling career I've created in digital marketing. I can't wait to tell you more about it!

Roxian Theatre

Exterior marquee of Roxian Theatre | Pittsburgh, PA

Recording of an episode of the Scene Unheard Podcast

Interview with local Pittsburgh artist Molly Alphabet

Pittsburgh City Paper article

I am grateful to have been featured in Pittsburgh's alt weekly during Women's History Month in 2020.

Roxian Theatre

Exterior marquee of Roxian Theatre | Pittsburgh, PA

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EXPERIENCE

JUNE '21- June '24

DIGITAL MARKETING MANAGER

KENNEDY CATHOLIC HIGH SCHOOL

I designed all digital campaigns, from web to advertising to social. I lead all digital and print buying, wrote and implemented the social media plan for the year, handled all web content development and layout updates with acute attention to UX, read and wrote basic HTML for back-end editing, wrote and copyedited all digital content including e-newsletters and blogs, and lead the email marketing campaigns for the school.

JULY '19 - JUNE '20

MARKETING DIRECTOR

ROXIAN LIVE

I created the marketing, publicity, and event promotion campaigns for two brand new multimillion-dollar concert venues in Pittsburgh, Roxian Theatre and Thunderbird Cafe & Music Hall. I directed all sponsorship acquisition, managed all social media platforms and advertising campaigns, acted as the liaison between artist management and venue staff and continuously acquired new assets from tours to utilize in advertising, managed highly confidential embargoes and budgets for national tours, and mentored a team of interns.

JUNE '16 - JUNE '21

ON-AIR HOST | PROMOTIONAL LEAD

IHEARTMEDIA

Throughout my experience with the company, I had several opportunities including events, production, event promotions/fill-in Promotions Director, office administration, sales support and, finally, rising to an on-air role where I was broadcasted across the country, curated on-site promotional events, and executed on-air production, preparation, and professional social content. My final project consisted of a local music podcast of which I was the host and producer, Scene Unheard.

SUMMER '21

FREELANCE WRITER

AMERICAN HEALTHCARE LEADER

I interviewed leading CEOs in the healthcare sphere and wrote articles for AHL.

SUMMER '22

FREELANCE WRITER

HOFFMANN MURTAUGH

I wrote press releases, blogs, articles and other creative and technical content for Hoffmann Murtaugh, a full-service public relations agency in Pittsburgh, PA.

EDUCATION

JOHN CARROLL UNIVERSITY

BA ENGLISH | 2012 - 2016

SKILLS

LEADERSHIP

Project Management in corporate and non-profit spheres | Campaign initiation and execution | Budget Management

DIGITAL STRATEGY

COMMUNICATION

Creative and Technical Writing | Social Copy Creation | Editing | Public Speaking

P O R T F O L I O

Welcome to my portfolio! Below is a selection of my work, including technical and creative writing samples, a podcast, video editing and more. Please reach out with any questions. Click the Portfolio link in my navigation to see my social media work samples!

Digital Magazine Cover Story

I wrote the cover story, "How the Light Gets In," for our 2022 edition of Kennedy Catholic High School's alumni magazine, Lancer For Life.

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Campaign Video

This promotional video shoot was filmed for both marketing and admissions purposes, ensuring we highlight the pillars of our school's experience: faith, academics, student life, and the diverse community that we serve.

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Crisis Communications

As a Marketing Department of one, I was solely responsible for conveying to the public how and when we chose to shut down our venues. The day of the announcement happened to fall on the day of a sold-out show, and we were just an hour from doors when I sent the press release to our distribution list. It was a balancing act between us, the city, and the tour, as they had an embargo placed on their announce to cancel.

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Agency Blog

I wrote this piece for the agency's blog pertaining to the rise of podcasts, whether or not an audio platform is suitable for one's brand, and a breakdown of how to get started.

Screenshot 2023-03-16 at 12.01_edited.jp

Creative Writing Sample

I had the privilege of interviewing and writing about Edward-Elmhurst CFO Denise Chamberlain for American Healthcare Leader about her success story and the lessons she learned early on that she now implements into the culture of her hospital.

TLT

I created a positive language campaign for the students at Kennedy Catholic titled "TLT: Think First, Love Second, Talk Third." Having the words to express what you're experiencing is the simplest form of magic, and providing teens with the tools to navigate difficult conversations is a powerful process to be part of. Attached are the creatives for that campaign. I've already heard students adopting it into their everyday vernacular on campus!

Technical Writing Sample

Above is a sample of one of many tech writing pieces I provided as a freelance writer at a boutique public relations agency in Pittsburgh, PA.

Podcast

Scene Unheard was a labor of love born out of my fascination with local musicians. Working at a radio station provided me access to shows at all times, and I was mesmerized by the sheer magnitude of the talented scene in Pittsburgh. I grew curious, and wanted to give those a platform who otherwise would not receive airtime on commercial radio. Available on iHeart, Apple Music, and Google Play.

G E T I N T O U C H

oltmannskm@gmail.com

724.584.7935